Sara, SOERA Fashion Editor Sara · SOERA Fashion Editor

The SOERA Trend Blog is your weekly edit of what to wear now — the runway and street-style trends worth knowing, the season's freshest arrivals, and the styling ideas that make them yours. Every story is written by our editor Sara, always with the exact SOERA pieces to shop the look. Consider it your shortcut from inspiration to outfit.

Raspberry, Cherry & Berry: The Ripe Reds of Late Summer - SOERA

Raspberry, Cherry & Berry: The Ripe Reds of Late Summer

Forget dusty neutrals — late summer 2025 belongs to the bold, juicy reds: raspberry, cherry and deep berry are the season's most covetable tones. Here's everything you need to know about wearing them now.
Sara
Copper, Rust & Amber: The Warm Tone August Wants - SOERA

Copper, Rust & Amber: The Warm Tone August Wants

August is the season's pivot point — and warm tones are leading the turn. Here's how to wear copper, rust and amber before the leaves have even thought about falling.
Camel, Tan & Tobacco: The Warm Neutral Story for New Season - SOERA

Camel, Tan & Tobacco: The Warm Neutral Story for New Season

Camel, tan and tobacco are the season's most quietly compelling colours — rich without being loud, effortless without trying. Here's how to build a warm neutrals wardrobe that works from the first crisp morning straight through to winter.
Sara